The age of circular watches is coming to an end as the trend shifts towards shaped timepieces. However, IWC watches will still be making a statement in the upcoming untitled Formula One movie starring Brad Pitt. This highly anticipated film, directed by Joseph Kosinski and produced by Jerry Bruckheimer, Plan B Entertainment, and Lewis Hamilton's Dawn Apollo Films, will showcase several models from IWC's Pilot's Watches collection.
IWC has a long-standing partnership with the world of Formula 1 racing, particularly with the Mercedes-AMG Petronas team. As the Official Engineering Partner of the team since 2013, IWC has gained visibility in the sport with its watches being worn by team members. In the upcoming film, Brad Pitt's character will be a veteran driver returning to the sport and racing for the fictional APX GP team, which is sponsored by IWC.
The film, set to be released in June 2025, is currently in production and is being filmed in and around real Formula One races, including the British Grand Prix. It promises to be an exciting project, pushing boundaries and experimenting with a unique storytelling approach across various time periods.
In other news, Ace Jewelers has introduced a new limited edition collaboration with Nivada-Grenchen. The F77 integrated bracelet sports watch features a sleek black dial with a red "XXX" symbol representing Amsterdam. Only 50 pieces of this limited edition watch will be produced.
Additionally, the past year marked significant progress for Threads, a competitor to Twitter. The social media app has integrated new features that bring it closer to Facebook and Instagram, positioning it as a strong alternative to its rivals.
Lastly, the latest season of "The Bear" has sparked discussions about its depiction of the restaurant world. Set in the world of fine dining, the show provides insight into the challenges and strategies of running a restaurant, making it relatable to both industry professionals and viewers who have experienced dining out.
These are just a few of the latest stories in the world of watches and beyond, showcasing the diverse and captivating content that we love to share and explore.
