In Russia, there has been a consistent increase in demand for wearable smart devices. In the first six months of this year, sales of these devices were 11% higher compared to the same period in 2023. This positive trend has been observed for quite some time. Earlier, MTS reported a 50% increase in the sales of smart watches and fitness trackers from January to June of the previous year, compared to the same period in 2022.
In terms of the current numbers, Russians purchased a total of 3.7 million wearable devices worth 24.5 billion rubles in the first half of this year. This represents a 22% growth in the market value, according to the M.Video-Eldorado group. Popular brands among buyers include Huawei, Samsung, Apple, Xiaomi, and Redmi.
The ability to monitor health status, track sleep, measure pulse, and even perform electrocardiography in more advanced models, are among the key factors influencing the choice of such devices. Sports enthusiasts also frequently pay attention to wearable devices as they help accurately measure activity levels, such as running or cycling pace, calories burned, and health indicators during exercise.
In Russia, a service allowing marriage registration through biometrics will be introduced. By 2028, global shipments of AI-powered smartphones are projected to reach 912 million units. Roskomnadzor reminded messenger services of their obligation to verify subscriber data with the telecom operator. Major articles from the latest issue of the Russian Gazette are included in the newsletter. The rg.ru website uses recommendation technologies based on the collection, systematization, and analysis of user preferences within the territory of the Russian Federation.
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