Timepieces, like fine wine, only grow more distinguished with age. Maurice Lacroix, the Swiss watchmaker born in 1975, has uncorked its anniversary vintage—the 1975 Collection—a symphony of polished steel and understated elegance. What began as a side project for a third-party manufacturer blossomed into a horological force, shedding its subcontractor skin by the 1980s to become a name whispered in boardrooms and at black-tie soirées alike.
The brand’s ascent was neither swift nor reckless. Like a watchmaker’s steady hand, it carved its niche: accessible luxury with a dash of whimsy—square gears pirouetting on dials, escapements flaunting their ballet on the face. By 2006, it had crafted its first in-house movement, a mic drop moment in an industry obsessed with provenance.
The new lineup is a masterclass in restraint. Cases—either 36mm or 40mm—are svelte at just 10mm thick, their polished surfaces catching light like a knife’s edge. Brushed accents whisper rather than shout, while knurled crowns stand sentinel at 3 o’clock. Water resistance? A surprising 100 meters—enough to survive a champagne spill at the yacht club.
Behind the sapphire caseback, the Calibre ML 115 (a refined Sellita SW200) ticks at 28,800 vibrations per hour—a metronome for the punctual elite. Thirty-eight hours of power reserve mean it’ll outlast even the most tedious shareholder meeting.
Choose between a five-row steel bracelet (brushed and polished like a CEO’s oxfords) or a leather strap color-matched to the dial. Both feature the brand’s Easy Strap Exchange—because even classics deserve a wardrobe change.
Priced as judiciously as a tax write-off, the 1975 Collection proves Maurice Lacroix hasn’t lost its knack for value. These aren’t watches; they’re wristborne heirlooms, ticking toward the next 50 years.
