Eco-Friendly Timekeeping: Casio's New Outdoor Companion

2025-03-20 // LePodium.NET
Casio unveils the PRG-340, a sustainable, feature-packed watch for adventurers.

In a world where the ticking of time often feels out of sync with the rhythms of nature, Casio has crafted a timepiece that bridges the gap. The Pro Trek PRG-340 is not just a watch; it’s a statement—a marriage of rugged durability and eco-conscious design. Born from the brand’s legacy of outdoor reliability, this latest offering is a testament to how technology can tread lightly on the planet.

Sustainability Meets Functionality

At the heart of the PRG-340 lies a commitment to sustainability. The case is sculpted from bio-based resin, while the band is fashioned from CASTLON, a revolutionary material derived from castor plants. This isn’t just another eco-friendly gimmick; CASTLON boasts superior resistance to chemicals and wear, even in the harshest of conditions. It’s a material that whispers of innovation while shouting its environmental credentials.

Available in two distinct variants—Olive Green with a CASTLON band and Coyote Brown with a faux leather strap—the PRG-340 is as versatile as it is stylish. Whether you’re scaling a mountain or navigating urban jungles, this watch is designed to blend seamlessly with your gear.

A Tool for the Modern Explorer

The PRG-340 isn’t just about looks; it’s a powerhouse of functionality. Its duplex LCD display and bi-directional rotating bezel make it a standout in Casio’s lineup. While its 52mm case might seem imposing, every millimeter serves a purpose—ensuring clarity and ease of use for its myriad features.

Add to this a countdown timer, sunrise/sunset data, and a backlight system that illuminates even the darkest trails, and you’ve got a watch that’s as dependable as it is innovative.

Timely Innovation for a Changing World

In an era where environmental concerns loom large, the PRG-340 arrives as a beacon of hope. It’s a reminder that progress doesn’t have to come at the expense of the planet. Priced at $260 for the Olive Green variant and $250 for the Coyote Brown, this watch is more than an accessory—it’s a companion for those who dare to explore, responsibly.

For the modern adventurer, the PRG-340 isn’t just a way to tell time; it’s a way to make time—for the planet, for the journey, and for the stories yet to be written.

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