In November, Russians rushed to buy smartwatches, headphones, and smartphones during the sales. The gadget sales during the "11.11" campaign (also known as "Global Shopping Day") exceeded the weekly average for 2024 by double. The most popular items were smartphones, headphones, and smartwatches.
During the sales, Russians mostly bought smartwatches. The cover image © Shutterstock / FOTODOM / NDAB Creativity.
During the "11.11" sales campaign, Russians purchased twice as many gadgets compared to the weekly average for this year. Their spending also showed a two-fold increase. Overall, customer interest in the sales this year is higher than in 2023. The number of gadgets sold on the operator's online store was 53% higher.
Tecno (Spark 20 Pro, Pova 6, and Camon 30 models), Xiaomi (Redmi Note 13, Redmi Note 13 Pro, and Redmi 13C models), and Samsung (Galaxy A55, GalaxyS24 Ultra, and Galaxy A35 models) were the leaders in smartphone sales. The top headphones were Realme Buds T300, and the most popular brands for smartwatches were Infinix, Apple, and Samsung. In the smartwatch segment, Infinix Watch 1 leads, followed by Apple Watch Series 10, and the Galaxy Watch 7 LTE from Samsung.
By the way, the growing demand for smartwatches and headphones has been a trend throughout 2024, as evidenced by market data and Megafon's sales results. Comparing the three quarters of the current year to 2023, smartwatch sales increased by almost 40% in quantitative terms.
The November sales take place annually, and in the world, this day is also known as Singles' Day. For gadget lovers, this is an excellent opportunity to purchase desired devices at significant discounts, up to half the price. Just like last year, the highest interest was in smartphones, headphones, and smartwatches. These categories are currently leading the market, so it's expected that buyers want to purchase them at a favorable price during the sales.
