In an era where smartphones dominate, one might assume that wristwatches would fade into obscurity. Yet, they persist, not just as timekeepers but as symbols of timeless elegance and personal expression. The resurgence of interest in mechanical watches, especially as gifts for men, defies the logic of our gadget-driven world. It’s as if these tiny marvels of engineering whisper a quiet rebellion against the ephemeral nature of modern technology.
According to Jumber Saamov, a horology expert, the fascination with watches runs deeper than mere functionality. "Watches are more than tools; they are stories," he says. Saamov, who once directed a documentary on the art of watchmaking, recalls his journey into the world of timepieces. From holding rare Breguet carriage clocks to meeting master craftsmen in Switzerland, his passion for horology has only grown. "A watch is a microcosm of human ingenuity," he adds, "a blend of art, science, and history."
Historically, watches were reserved for royalty and the elite. Brands like Breguet and Rolex became synonymous with power and prestige. Even in the Soviet Union, watches carried a dual meaning—utilitarian for the masses, luxurious for the elite. Today, the narrative has shifted. With international brands exiting the Russian market, domestic watchmakers are stepping into the spotlight. Brands like "Raketa" are experiencing a renaissance, fueled by national pride and a desire for self-reliance.
While smartwatches like the Apple Watch have carved out their niche, they haven’t dethroned traditional timepieces. Instead, they’ve inspired innovation. Limited editions, intricate designs, and record-breaking feats—like Konstantin Chaykin’s ultra-thin "ThinKing" watch—keep the industry vibrant. "Watches are like newspapers," Saamov muses. "People said they’d die out, but they endure, evolving with the times."
As February 23rd approaches, wristwatches are flying off shelves. They’ve become the quintessential gift for men, embodying both practicality and sentiment. "Giving a watch isn’t just about time," Saamov concludes. "It’s about giving a piece of history, a token of enduring value in a world that moves too fast."
